THE COACHES MAKE THE GYM.
Coaches who know your goals, watch your form, and hold you to a higher standard than you'd hold yourself.
Bryant Murphy
Head Coach & Owner
Bryant didn't stumble into fitness — he was called to it. Twenty years of living it, coaching it, and competing in it have shaped a perspective most coaches never develop.
As a former police officer, he knows what it means to perform under pressure when it actually counts. As a purple belt in Brazilian Jiu-Jitsu, he understands what it takes to show up, get humbled, and keep coming back. As a HYROX Foundation Certified coach, he knows the race format inside and out — not from a manual, but from the work.
What that means for you: every cue he gives has a reason behind it. Every program is built with intention. And every athlete who walks through the door gets treated like they're capable of more than they think they are.
That's the standard at Bluff City Performance. Come find out what you're made of.
Jolie Richard
Personal Trainer
Jolie brings a genuine passion for fitness and helping others reach their goals to every session. She pairs a strong understanding of the body with real coaching energy so every athlete moves, fuels, and recovers with purpose.
- • NCSF Certified Personal Trainer
- • Level 1 HYROX Foundation Certified
- • B.S. Health Science & Nutrition, University of Memphis
- • CPR Certified
MORE COACHES JOINING SOON.
Every coach on our floor is certified, experienced, and committed to your success.